If you’ve been waiting for a Chromecast with 4K video support, good news: it’s looking more and more real with each passing day.
Rumors have been floating around for a few weeks now of an upcoming “Chromecast Ultra”, which Android Police says will make its debut at Google’s October 4th event. Now we know what it looks like.
Posted by gadget soothsayer Evan Blass (otherwise known as evleaks) by way of VentureBeat, these newly leaked renders show a Chromecast that looks… well, a whole lot like a Chromecast.
One thing of note: if these renders prove accurate, it seems Google is stripping the Pokeball-lookin’ Chrome logo off the Chromecast in favor of a “G”.
Beyond that, no real surprises on the design front; it’s a little puck with an HDMI cord sticking out of it, much like the 2nd generation Chromecast.
And that’s okay! It’s hard to come up with much the Chromecast needs added to its hardware. Everything it needs to do is done at a software level, and that’s sort of the whole point: the hardware isn’t supposed to be fancy, or pretty, or particularly complicated. It’s supposed to disappear behind your TV and push any functionality it can onto your phone/tablet/etc.
The only thing missing, then, would be 4K support — and that’s apparently coming here. Rumors say the Chromecast Ultra will cost $69, and sell alongside the standard, $35 non-4K model.
The device looks similar to last year’s Chromecast and Chromecast Audio, except the Chromecast logo is missing. It has been replaced with “G,” highlighting Google’s interest in marketing the product as “made by Google.”
That’s right, Google launched a campaign teasing its October 4 event with the hashtag #MadebyGoogle. It’s a part of the search giant’s massive hardware push, and on October 4 we’re expecting to see Google Home, a “Pixel” smartphone or two, Google-branded Wi-Fi routers, and the Chromecast Ultra.
In the Chromecast Preview beta program, Android Police reports all references to “Chrome” have been removed, and when the device boots up the “G” logo appears. Interestingly, a screenshot shows a recommendation to connect to the network via the “Google Home app,” instead of the Google Cast app.
Still, rumors suggest the device will still be called the Chromecast Ultra. That may be due to the initial device’s success — rebranding it to something new could confuse consumers.
The branding change isn’t the only thing the 2016 variant is bringing to the table. It’s going to be able to stream 4K video content with support for HDR. Unfortunately, that also means a rumored price jump from $35 to $70, according to Android Police.
Expect to see more information about the rumored Chromecast Ultra at Google’s event in San Francisco on October 4.